Communication is the key to success in marketing. Sending the right message to the right people at the right time can be a game-changer for any brand in acquiring new customers and keeping the existing customers delighted. In order to achieve this objective, you need to have a strong email strategy and a highly accurate b2b contact database that can be leveraged to send marketing emails. SalezShark Connect+ helps you in achieving this objective by offering you a unified platform where you get empowered with highly intuitive email marketing software integrated with b2b contact database that also consists of an SME contact database and contact information of key decision-makers of various organizations. Hence this accurate and action-oriented b2b database helps you in creating highly targeted email campaigns that result in reducing marketing expenses and enhancing the target audience reach.
What’s in it for you in the Connect+
B2B contact database?
Integrated business contact database (SME contact database)
Generating sales-qualified leads is one of the biggest challenges that any business faces. It is a herculean task for the sales and marketing team to get good leads on board. If the leads in hand are not relevant then it only wastes your time and decreases productivity resulting in a huge dip in sales. However, by leveraging Connect+'s highly accurate and relevant b2b contact database you can make lead generation quick and easy. By leveraging this integrated database you can quickly create a smart list of email addresses and use that list to send promotional emails. Hence by utilizing the Connectr+ integrated database you can rest assured of your emails going to the right inboxes resulting in enhancing the performance of your email campaigns.
Email Marketing
Undoubtedly email marketing is one of the most powerful ways to connect with the audience today. Email marketing is one of the processes that need special attention as it helps you in building strong relationships with your prospects and existing customers. However driving the email marketing process manually, consumes a lot of productive hours and also ends up in multiple human-bound errors. So, in order to overcome all such challenges, you need to deploy Connect+ to make email marketing more effective by automating it completely. You can create multiple email marketing campaigns in a few clicks by using pre-built email templates of Connect+ that are highly customizable. Besides this, you can also schedule multiple email marketing campaigns in advance for specific events and dates. Hence you can increase productivity, zero down the errors and enhance seamless communication with your prospect and existing customers.
Contact Management
Acquiring quality contacts is a crucial process and it requires to be managed well. Isn't it frustrating losing a piece of good contact information due to mismanagement of contacts in the system? You need to be very careful while keeping your contacts organized in the system. By using the Contact management feature of Connect+ you get access to detailed information of every contact entailing vital information such as name, email, location, industry, age, gender, and so on. Through this feature, you can track and analyze your contacts’ activities such as how and when they contacted you in the past, problems they have faced, and so on which enables you to create and drive personalized email marketing campaigns.
Campaign 360° (Email Analytics)
Simply creating an email marketing campaign will bring no good and desired results to you, until you know how to gauge the performance of your email marketing campaigns. You should have accurate metrics in place to analyze the performance of your email marketing campaigns that helps you in planning your future email marketing campaigns. So, in order to achieve this objective, you must use SalezShark’s feature Campaign 360 degree (email analytics) that can make your job easy in analyzing the performance of email marketing campaigns. As the name suggests, by using the Campaign 360° feature of Connect+ you can track and analyze the overall performance of your email marketing campaigns. The Connect+ email analytics gives you a detailed performance review of email campaigns in the form of auto-generated reports that are easy to understand and tells you the open rate, click rate, bounce rate, and drop rate of emails. Besides this, you can also download the list of active receivers.
Don’t Wait for More!
How does Connect+ make business contact database search easy?
Smart Search
Besides managing data you should also know how to track that data and fetch it at the time of need. Mostly it is a tedious task to search any data manually and it also consumes a lot of productive hours. The data search of your business must be fast so you can quickly know about your prospects and can start prospecting effectively. The integrated SME contact database in Connect+ makes prospecting painless. But when you have so much data then often it becomes a tedious task to find any specific data. Here Connect+ Smart Search option helps you in simplifying this search. The smart indexing search helps you to locate any b2b data in a few clicks.
Org Chart
Irrespective of the size of a business- small. medium or large and irrespective of any industry your business belongs to; an Organization chart is something that displays all employees' designations and who is reporting to whom. The organization chart is a useful feature of Connect+ that helps you to understand the hierarchy of any organization. It showcases detailed information about each employee in an organization like their designation and also who they are reporting to i.e. Reporting Managers. Based on the Org. chart you can narrow down your search and can identify which profile of an organization you wish to target.
Radius Search
This is one of the most useful features of SalezShark CRM that makes prospecting quick and most sales and marketing executives can use it at the time when they are at fieldwork. As the name suggests, the Radius Search option of Connect+ helps you to find and locate relevant prospects in any vicinity and make their information readily available to amplify the prospecting cycle. The Radius Search option of Connect+ helps you to locate the right target audience near your vicinity resulting in finding the right business buyers. So, through the Radius Search feature, you can tap opportunities quickly that are relevant to your business and make the most of your time while attending to other clients.
Social Intelligence
Everybody uses social media platforms these days. Businesses also understand this fact and try to connect with prospects on these social media platforms. By connecting with prospects on these platforms you can understand them better and build good rapport to enhance your business sales. SalezShark’s other significant feature Social intelligence helps you in understanding your target audience by understanding their social media activities. By gaining those social insights you can start building strong relationships with your target audience and you can search for promising buyers easily. It helps you to connect with the target audience based on their interests and makes prospecting painless and effective.
