Social Customer Relationship Management (Social CRM) is the cutting-edge way for companies to stay in touch with customers across social media! It combines customer relationship management systems and social portals, allowing businesses to better understand their customers. In short - it is a unique tool that brings clarity and connection through tech.
Traditional V/S Social CRM
Traditional CRM
- - Stores and streamlines customer vital information like names, company details, geographical location, transaction history, and so on.
- - Fetches customer information mostly from email and phone conversations, through company records or data fed by a customer in surveys or feedback forms.
Social media CRM software
- - Fetches customer information through social media portals like LinkedIn and Facebook.
- - Helps businesses in offering far better customer service in a more personalized manner which is a rage of the marketing domain now.
Changes in sales and marketing are occurring daily, challenging businesses to stay one step ahead. Consumers now research products online before making decisions - they read reviews, and explore multiple websites--making them savvier shoppers than ever before!
Social media CRM is a game-changer for sales and marketing professionals - allowing them to target customers in an engaging, tailored way. By tracking conversations across social platforms, it facilitates strong relationships between businesses and consumers.
On the other hand, Traditional CRM is based on direct advertising to collect customer information to target campaigns at a specific audience and aims to retain existing clients.
Thus, Social CRM system helps sales and marketing professionals to craft a better roadmap for consumers, offers faster and enhanced customer service through a consumer's preferred social media portal, and enables customers to share their experiences with billions and billions of people online.
Kind of followers
Social CRM also gives a detailed view of the number of followers and also enables businesses to know how many are actively following their social media platforms and engaging with their content.
Total Traffic
Best Social CRM calculates the total traffic and conversion rates happening through social media portals. This calculation helps businesses to know how many consumers visit their website and how many of them click and convert into a customer.
Customer Engagement
Social CRM not only calculates the number of clicks and measure traffic to a website but also gives a detailed picture of customer engagement that happened through conversations made.
Brand Visibility
Best Social CRM is also very helpful in gauging how many followers are talking about a company or brand, and if those consumers and visitors are sharing their experiences via social media portals.
Difference between Social Media CRM & Social Media
Social media is a powerful tool to connect people and share experiences, while Social CRM technology offers businesses the power of insight into what customers are saying. This understanding helps companies tailor their customer service for greater success!
Get the ability to utilize the inherent power of community participation and collaboration in Social Media!
You have no control over the conversations your consumers are having about them on social media – positive or negative.
But, with social CRM, you can
- - Keep close track of consumers’ posts and feedback
- - Respond to consumers’ feedback and reviews
- - Engage positively to encourage constructive discussion
- - Analyze consumers’ reviews, feedback, concerns, complaints, and demands
- - Devise creative and effective alternatives to participate in conversations with consumers
Empower your business with the power of tracking the market trends
- - Know what consumers feel about particular business products and services
- - Address consumers’ needs and pain points effectively
- - Get early alerts of any negative feedback given by consumers on social networking platforms
- - Act quickly to limit any harm done to the company's image before it's too late
Identify ways to grow your brand visibility
- - Use metrics to generate and disperse useful content
- - Identify the most influential customer who spread positive word of mouth about your company and whom other people look to for information and guidance
- - Reward the influencers resulting in the goodwill of the company
Benefits of Social CRM Software
Unlock the power of personalized connections with SalezShark's Social CRM software.
Transform your business and see amazing results—from better consumer relations to enhanced advantages!
Advantage 1
Customer Retention
Tap into customer loyalty with social CRM - use it to gain trust, address issues quickly and effectively, and get insights into their interests & lifestyle choices. Social CRM is the key to connecting customers for long-term success!
Advantage 2
Quick Lead Generation
Social CRM helps businesses turbocharge lead generation, so they can rapidly grow sales. By providing relevant content on social media that meets customers' needs and inspires trust in your products or services - you'll reap the rewards with increased ROI!
Advantage 3
Stronger Brand Presence
Social CRM is a powerful way for businesses to get personal with their consumers, and create global exposure. It offers an effective platform to showcase products & services in the most appealing manner possible- directly through customer engagement! Experience how Social CRM maximizes your brand's potential - join the conversation today.
Advantage 4
Reduce support costs
Frustrated customers, long wait times, and rising support costs... ditch these with the best social CRM! With personalized customer care, businesses can save time, target leads & convert them to customers — all while boosting global brand presence. Whether you're small-scale or large-scale - optimize your success path today for an instant ROI.
Advantage 5
Better Lead Conversion
Social CRM system also offers a great way to boost lead conversion. As a better understanding of consumers’ interests and needs is gained by sales and marketing professionals, it enhances the chances of lead conversions dramatically.
Your sales team deserves a better CRM
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