Any self-sustaining company would need sales to cover basic operating costs such as employee salaries, marketing of existing products or services. The list of expenditures that in the day to day operations are never ending, rather keep arising. And to ensure that your business doesn’t have to face any unnecessary hindrances on growth, you need to put those tools in place to ensure the sales as well as operational efficiency.
With this in mind, let’s take a deeper dive into what sales forecasting is and more importantly why it matters (a lot) for your business.
