by salezshark | Jul 15, 2016 | Marketing, Sales
Amongst all the modes that we use to connect with our customers such as face-to-face interaction or cold calls, email marketing is the most effective technique. With a digital channel that not only enables immediate, but direct communication with customers, you can...
by salezshark | Jun 27, 2016 | Marketing, SaaS, Sales, Start Ups
The B2B selling space is rapidly evolving and demographics are continuously shifting. Getting in alignment with buyers in such a scenario, is no easy feature. Today, if you want to emerge as a ‘buyer centric’ company, you should first be able to understand your buyer...
by salezshark | Jun 20, 2016 | Marketing, SaaS, Start Ups
There was a time when companies used to build and maintain their IT infrastructure which would cost them exponentially. Fast forward to present, companies embrace SaaS which gives them an option to plug-in and subscribe to services built in a shared infrastructure via...
by salezshark | May 31, 2016 | Marketing, SaaS, Sales, Start Ups
In this evolving and cut-throat industry, you can efficiently achieve a long- lasting competitive advantage by developing a good understanding of your customer. This is where Customer Intelligence comes in. Customer Intelligence is an art that every sales executive...
by salezshark | May 17, 2016 | Marketing, Start Ups
“Misconceptions are a Continuous Threat to Marketing” It is important for each business to identify marketing misconceptions early in trade. Once discovered, your next step should be to completely break down the myths and false assumptions to allow your marketing...
by salezshark | Apr 21, 2016 | Marketing, Sales, Start Ups
Nearly 40 per cent of companies use blogs and newsletters for marketing and sales purposes and over 46 per cent of people read such content on a daily basis. We are living in a day and age where the consumer no longer consults a sales executive to make a decision,...
by salezshark | Apr 14, 2016 | Sales
Just like every other individual, I get multiple sales calls on my phone. They present the finest sales- pitch in town, offer the best-in-class products & services and promise effective solutions. They try to sell me almost everything ranging from a pencil to...
by salezshark | Apr 7, 2016 | Marketing, Start Ups
Marketing is constantly upgrading to meet people’s expectations and wow them with innovative ideas. It is growing to be more sophisticated with every passing day and only to match with today’s customer needs. The consumer understands the market which is flushed with...
by salezshark | Apr 6, 2016 | Sales
Social selling is an integral part of your sales tool- box. While many business leaders confidently integrate this apparatus in a business course, some still feel doubtful and often misunderstand it. It is imperative that you understand what social selling isn’t...
by salezshark | Mar 29, 2016 | Sales
The traditional methods of selling which mostly involved cold calling and blind targeting are dead. Your Sales Approach is Dying And if you as a company are still following the long forgotten methods, it’s time you gave your sales strategy a quick revamp. Boosting...