The Rise and Rise of Emoji Marketing

The Rise and Rise of Emoji Marketing

“A picture is worth a thousand words!” Even the most complex ideas can be communicated effectively with the help of just a single still image. In today’s millennial age, where texting has taken over talking as the preferred mode of communication, this saying has more...
Why Landing Page Converts More Than a Home Page

Why Landing Page Converts More Than a Home Page

Why Landing Page Converts More Than a Home Page Last year’s, was my fourth Christmas out of the past five away from home since I moved to Delhi and I was homesick. I was driving past a road when I saw a huge billboard that read “Holiday Homesick Blues: Treat...
Phrases in a Sales Conversation That Cost You Deals

Phrases in a Sales Conversation That Cost You Deals

Time and again, ‘words’ have proven to be either the greatest boon or the crushing bane of businesses. While a powerfully crafted sales pitch might compel a prospect to seal-the-deal, a distasteful phrase could possibly annihilate opportunities. Therefore, it is...
How to Use LinkedIn As a Marketing Tool?

How to Use LinkedIn As a Marketing Tool?

In today’s cut-throat business landscape, it has become extremely complex to stand out in the market and rake in revenues. The tough battle of getting your innovative message across requires the leverage of insightful tools; something that adds an edge to the jaded...