How marketing automation software helps businesses?

Grabbing the attention of the target audience and elevating brand value is one of the primary objectives of any marketer. Most of the b2b marketers struggle in chasing marketing qualified leads and then face ample challenges in turning those leads into sales qualified...

How Startups can Build a Brand

Defining a Brand When thinking of some of the most successful companies in the world, Apple, Amazon, Nike, or Google, people often speak about how much they love the brand of that company. Or perhaps when talking about similar products between competitors, consumers...

Tips to Drive Email Marketing Effectively

Email marketing is one of the most effective marketing practices that get you a significant ROI (Return on Investment) for your business if done right. Nowadays many brands use email marketing as one of the primary mediums to share informative content with their...

Benefits of integrating telephony into your CRM software

To stay updated with the latest advancements in technology, businesses must implement two technological tools; CRM software to enhance daily productivity by automation and business telephony to streamline and automate intricate customer call communication processes....

Why do Businesses Need to Start Blogging?

As a business owner, you always want your company in the top position in the search engine ranking to make more sales and generate more revenue. Every search engine has its algorithm, but a common thing among them is they don’t want to harm their...

Complete guide to portfolio management in 2022

To execute projects and scale-up, an organization needs portfolio management, which means using the right technology and right people to execute the projects. The standard definition of portfolio management states it to be a way to reduce the gap between the strategy...

Importance of data analysis in CRM

Data analysis in CRM is very important because it helps organizations get a better insight into their customers, which is required to provide personalized services. It also helps the business owners to make better decisions that maximize their profitability using this...

Role of Data in the Digital World

Modern-day businesses are data-driven which means every decision taken by its leaders is based on facts and statistical numbers. This means that businesses have initiated the process of digital transformation. So, what is digital transformation? In simple terms, it is...

Top 5 CRM Tips to Increase Efficiency

You must have heard everyone saying that you must use a CRM to Improve the customer relationship for your business. And this is the fact also because CRM has evolved a lot and today holds a significant position in companies irrespective of their size and sectors. It...