As per one old adage, “good manners never go out of style,” and more than an adage, it’s a universal truth. Saying thank you to potential customers is incredibly important in the sales and marketing domain because the first thing you must sell is yourself. You cannot sell your product or service until you have showcased that you are someone the prospect wants to do business with.
Sending thank you emails to your prospects for considering your products/services can have a huge impact on how prospects think of you because it shows that you not only appreciated what they did but you also took the time to tell them so. A thank you email doesn’t have to be very fancy with heavy words. Usually, three or four sentences are good enough and can be sent through email more thoughtfully.
However, you should be very careful while drafting a thank you email because a bad thank-you email can seriously damage the first impression of your business. While drafting a thank you email you should sound as sincere as you feel and there are a few best practices to keep in mind:
Length: Nobody likes to read lengthy emails. Lengthy email disinterests the reader and all your efforts go in vain. Make sure your email is crisp and clear.
Language: Try to use a language that is more conversational rather than very formal. Avoid using flowery language like “we’re so very thankful for your consideration and you mean the world to us.”
Personality: Try your best to put your personality into your thank you email. It makes the message look more personal and gives your brand a little more identity. Rationalization always helps in selling.
Thus, saying thank you should be standard practice for you and to save your time here we have set up a few basic templates that can be helpful for your business:
Sample 1
Hi ABC,
Thank you for considering our products/services. As I understand you are a busy person, I will be happy to discuss with you, at your convenience, exactly how our product/service can be of benefit to you {and your company}. You can reach me at XXX-XXXX.
I hope to speak with you soon.
Sincerely,
XYZ
Sample 2
Dear Sir or Madam,
We at ABC(Company name) truly appreciate and are thankful for your interest in our product/service. Our new products have received a great response from our customers. You are one of those prestigious customers who have shown interest in our product by specifying more ideas for making improvements in it.
Please feel free to contact us if you have further queries.
Regards,
XYZ
Sample 3
Dear Sir or Madam,
Thank you for your interest in our services. With this document, we would like to inform you briefly about our products/services, our terms, and conditions.
Please do not hesitate to contact us if you have further questions!
Sincerely,
XYZ
Sample 4
Hi ABC,
Thank you for your time and interest you have shown in our product/service. Our sales representative will contact you shortly. We invite you to take a look at a range of other innovative products we offer.
Please feel free to contact us if you have further queries.
Best Regards,
XYZ
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