With the inbox being a progressively dripping place, marketers are continuously striving to discover new methods to engage more customers from the initial phase to build a long-lasting and healthy relationship with their Email Subscribers. Moving from welcome emails to triggered messaging, there exist multiple options available for email marketers to keep your new prospects interested in your business.
Maintaining strong and healthy bonds with your email subscribers is more essential than ever. You may be a bit confused about what types of email communications you should send to your customers even after knowing the fact that it’s enough to send just appropriate messages since you feel like the right thing to do. Rather, you should take out time to send planned and thoughtful communications to your email subscribers to provide them with all the essential information.
Email marketing is the most effective medium to grow relationships with your email subscribers. Let’s get started with 5 simple steps.
Provide value
Email marketing is a type of direct marketing to grow your business in many ways. Rather than considering your email list as a means to earn profit for your business, view it as a vehicle to create value for your email subscribers.
The amount of value you will create for your subscribers will become into the picture when you will start building your brand. The reason behind this is that you can’t win their trust in one go. You need to work hard for it. You need to plan strategically to provide a high amount of free value to your email subscribers on daily basis.
You can start with these simple questions to deliver high value to your email subscribers:
- What do your subscribers want to get information about most?
- What do your competitors charge for it and how can you provide it for free?
- Which content medium is efficient for your email subscribers to engross?
Be personal
Being a marketer, you must know that your audience will always prefer customized products and services to make them stay on your platform. You need to write and send your emails in such a way that you’re speaking to that subscriber to personalize your communication and boost their interest in your business.
Keeping this in mind, we would like to recommend you adopt a very relaxed conversational tone while doing email marketing. Acquiring this style of conversation that reflects your real personality and makes you different from other corporate-sounding marketing emails will build stronger long-term relationships with your email subscribers.
Also, try to use first-name personalization whenever needed. Understand this thing by keeping yourself at your subscriber’s place. How much more likely will you open an email that begins with your first name instead of more generic-sounding emails that are solely designed to sell you something? Will you be interested in the same?
Be vulnerable
Try to become a storyteller with your email marketing. Make a list of things that make you uncomfortable. Bring your email subscribers closer to you by personalizing their journey with you. If you will be succeeded in making them care about your mission, it implies that you’ve won half of the marketing battle.
You can ask the following questions to decide how you can convey your vulnerability with the email marketing technique:
- What kind of experiences you have had can offer huge benefits to your email subscribers?
- What lessons have you learned that you can convert into meaningful advice for your subscribers?
Use intelligent autoresponders
Running a full-time business, or partial one running on the side, consumes an enormous amount of your time and energy.
Intelligent autoresponders will automatically respond to your email subscribers by sending them customizable email messages in a preset sequence to build one-on-one customer relationships.
As per the marketing experts, autoresponders provide more meaningful and individualized experiences to your audience. This will build stronger connections, high conversion rates, and deeper engagement of your email subscribers.
Stay in touch regularly
Whenever you receive great marketing emails, you don’t want to unsubscribe at all. Instead, you expect more.
Your objective is to keep your subscribers always curious to know more about your business every day and provide them with a clear view of your next emails. Send regular email updates to your email subscribers. Stay tuned with your email subscribers on regular basis.
Wrap Up
Connecting and engaging with your target audience is a long-term and complex process that begins with the sign-up form and continues with the subsequent content & welcome email you send to your email subscribers. It’s a complex process of nurturing and engaging your customers throughout their journey with you.
To grow your relationship with your email subscribers, ensure all websites, signup forms, and emails are mobile-optimized to avoid unwanted errors to get rid of sour relationships. Now, you’re then ready to send automated emails to ask your email subscribers to edit their preferences. Thus, you can improve your customer satisfaction by delivering quality content to your subscribers.
